AUSTIN —\u00a0One of the biggest changes in the advertising business in recent years has been the drive towards more partnership between a range of players,\u00a0says Nancy Hill, President and CEO of the 4A’s<\/a> in this interview with Beet.TV.<\/p>\n

“We are seeing partnerships across agencies, across ad tech, tech vendors, with clients, with media platforms,” she says. At the recent 4As event in Austin, the association gave out “Partner Awards<\/a>” for the first time to honor this new spirt of collaboration that has become vital in the advertising business today.<\/p>\n

While this type of teamwork is helping to yield success in ad campaigns, the industry as a whole still needs to work better to nurture and find young talent, Hill adds. More effort needs to be made to draw young people to advertising as a career option, she tells us.<\/p>\n

Hill\u00a0was interviewed by Beet.TV at the 4As’ (American Association of Advertising Agencies) Transformation 2015<\/a> event in Austin, Texas. Our coverage is sponsored by Videology. \u00a0Please find more coverage from the conference here<\/a>.<\/em><\/p>\n

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