AUSTIN — If you think you haven’t seen much evidence of\u00a0location beacons’ use in a marketing context, following initial hype, you soon will. That’s according to one agency mobile marketing leader.<\/p>\n

“Apple just rolled out the Beacon API last year,”\u00a0MEC Global\u2019s north America lead for mobile and emerging technologies, Rachel Pasqua<\/a>, tells Beet.TV in this video interview.<\/p>\n

“Because you haven\u2019t seen a lot of stats come out, you think it\u2019s not happening. But it\u2019s happening everywhere. Every big box store, supermarket, stadium, concert venue, every public space from train stations to airports to government buildings are putting beacons in to their infrastructure to enable all sorts of interactions.”<\/p>\n

Bluetooth beacons, which Apple is calling iBeacons<\/a>, have existed<\/a> in one form of another for\u00a0several years. Unlike GPS, they enable precise targeting within buildings\u00a0by detecting proximity to a user’s smartphone.<\/p>\n

Some retailers are getting excited about\u00a0pinging messages to customers as they walk by product shelves.<\/p>\n

Pasqua imagines “everything from quietly measuring foot traffic \u2026 to seamless delivery of useful information\u2026 about a public monument or something as useful as a coupon delivered at point of sale”.<\/p>\n

 <\/p>\n

Pasqua\u00a0was interviewed by Beet.TV at the 4As’ (American Association of Advertising Agencies) Transformation 2015<\/a> event in Austin, Texas. Our coverage is sponsored by Videology. \u00a0Please find more coverage from the conference here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

AUSTIN — If you think you haven’t seen much evidence of\u00a0location beacons’ use in a marketing context, following initial hype, you soon will. That’s according to one agency mobile marketing leader. “Apple just rolled out the Beacon API last year,”\u00a0MEC Global\u2019s north America lead for mobile and emerging technologies, Rachel Pasqua, tells Beet.TV in this […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5001],"tags":[3064,5351,5020,5021,5022,2782,2851,4112],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32871"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=32871"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32871\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=32871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=32871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=32871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}