AUSTIN — Videology sees its recently-inked integration deal\u00a0Comcast-owned ad tech platform FreeWheel<\/a>\u00a0as “bridging the gap” until true programmatic TV advertising might finally be enabled.<\/p>\n

Last month, the pair announced<\/a>\u00a0video ad tech vendor\u00a0Videology would plug\u00a0in<\/a> to FreeWheel to\u00a0help advertisers buy video inventory programmatically on publisher sites through its FourFronts program, an extension of its private marketplace.<\/p>\n

“Historically, they\u2019ve been buying planned media against a show-level set of data,”Videology north American development SVP Brent Gaskamp<\/a> tells Beet.TV in this video interview. “Now they can bring in first-party data or leverage third-party data and apply that in a more strenuous way for the outcomes of their campaigns.<\/p>\n

“This is not programmatic from the last mile. This is about programmatic automation and workflow to enable data exchange in the planned media environment.<\/p>\n

Gaskamp\u00a0was interviewed by Beet.TV at the 4As’ (American Association of Advertising Agencies) Transformation 2015<\/a> event in Austin, Texas. Our coverage is sponsored by Videology. \u00a0Please find more coverage from the conference here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

AUSTIN — Videology sees its recently-inked integration deal\u00a0Comcast-owned ad tech platform FreeWheel\u00a0as “bridging the gap” until true programmatic TV advertising might finally be enabled. Last month, the pair announced\u00a0video ad tech vendor\u00a0Videology would plug\u00a0in to FreeWheel to\u00a0help advertisers buy video inventory programmatically on publisher sites through its FourFronts program, an extension of its private marketplace. […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5001],"tags":[5265,2950,5301,5351,5267,4107,4553,2782,4857],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32873"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=32873"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32873\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=32873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=32873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=32873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}