AUSTIN \u2013\u00a0Facebook\u00a0wants to make a big splash in the world of video advertising. But failings in its offering<\/a> mean it still has a way to go, according to a leading ad agency boss.<\/p>\n

“The advertiser\u00a0is competing with the regular\u00a0newsfeed and the rest of the user-generated newsfeed.\u00a0It remains a challenging\u00a0environment,” GroupM chief digital officer Rob Norman<\/a> tells Beet.TV in this video interview.<\/p>\n

Norman also criticizes how Facebook charges advertisers for video: “The idea that, the moment a video enters the feed, the charging event takes place (when)\u00a0people scroll using movie devices\u2026 I do not believe advertisers will find entirely acceptable.”<\/p>\n

He reckons Facebook’s rival has a better offering right now: “Twitter’s six-second .gif preview for video is very effective and very interesting.\u00a0Twitter’s video product for advertisers is attractive, both from an impact point\u00a0of view and a pricing initiation point\u00a0of view.”<\/p>\n

One study out this week reckons more advertisers will pick Facebook than YouTube this year, but Norman thinks: “This race has a long way to go.”<\/p>\n

Norman\u00a0was interviewed by Beet.TV at the 4As’ (American Association of Advertising Agencies) Transformation 2015<\/a> event in Austin, Texas. Our coverage is sponsored by Videology. Please find more coverage from the conference here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

AUSTIN \u2013\u00a0Facebook\u00a0wants to make a big splash in the world of video advertising. But failings in its offering mean it still has a way to go, according to a leading ad agency boss. “The advertiser\u00a0is competing with the regular\u00a0newsfeed and the rest of the user-generated newsfeed.\u00a0It remains a challenging\u00a0environment,” GroupM chief digital officer Rob Norman […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5001],"tags":[5279,5287,2924,5280,3384,5351,5027,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32896"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=32896"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32896\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=32896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=32896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=32896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}