Call it alchemy, call it a meeting of minds, but marrying up seemingly-disparate disciplines it\u00a0the key to unlocking business growth.\u00a0So says\u00a0one of the leaders of cross-disciplinary media consultancy MediaLink<\/a>.<\/p>\n

“Partnership is what makes this world go around,” according to\u00a0CEO Michael Kassan<\/a>.\u00a0“You need people who are growing toward the same goals.\u00a0One shop does not fit all anymore.\u00a0You have to find people to work with.<\/p>\n

“The best partnership out there is \u2026 the idea and the technology.\u00a0The idea is central,\u00a0but if you can understand how to get those ideas in to the mainstream faster using technology \u2026 when\u00a0precision is so available \u2026 you need that partnership.”<\/p>\n

Kassan is so enamored with the transformational potential of partnerships, MediaLink recently hosted the Partnership\u00a0Awards<\/a>\u00a0at the 4As’ (American Association of Advertising Agencies) Transformation 2015<\/a> event in Austin. Winners included triumvirates of\u00a0Motorola, Razorfish and\u00a0Wired, and\u00a0Nissan, OMD and Amazon.com.<\/p>\n

Kassan\u00a0was interviewed by Beet.TV at the 4As’ (American Association of Advertising Agencies) Transformation 2015<\/a> event in Austin, Texas. Our coverage is sponsored by Videology. Please find more coverage from the conference here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Call it alchemy, call it a meeting of minds, but marrying up seemingly-disparate disciplines it\u00a0the key to unlocking business growth.\u00a0So says\u00a0one of the leaders of cross-disciplinary media consultancy MediaLink. “Partnership is what makes this world go around,” according to\u00a0CEO Michael Kassan.\u00a0“You need people who are growing toward the same goals.\u00a0One shop does not fit all […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5001],"tags":[5265,3396,3397,5351,5037],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32983"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=32983"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/32983\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=32983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=32983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=32983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}