LAS VEGAS — Sony’s Crackle online video-on-demand service\u00a0is adding rolling, back-to-back video playback for what it’s calling “Always On” consumption.<\/p>\n

In this video interview with Beet.TV,\u00a0Adobe Primetime director Lalit Balchandani says Adobe Primetime will be used<\/a> to power playback, ad insertion and digital rights management:\u00a0“It is\u00a0coming out on Roku first and other platforms later.”<\/p>\n

In what appears to be a bid to gather a mainstream TV-like following,\u00a0the new player will open playing scheduled video. Viewers can watch along or pick their own video.<\/p>\n

Crackle will use Adobe Audience Manager to segment viewers and target ads,\u00a0Balchandani says.<\/p>\n

We interviewed Balchandani\u00a0at the NAB Show. Beet.TV\u2019s coverage of the show was sponsored by Akamai. \u00a0Please find more coverage from Las Vegas here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

LAS VEGAS — Sony’s Crackle online video-on-demand service\u00a0is adding rolling, back-to-back video playback for what it’s calling “Always On” consumption. In this video interview with Beet.TV,\u00a0Adobe Primetime director Lalit Balchandani says Adobe Primetime will be used to power playback, ad insertion and digital rights management:\u00a0“It is\u00a0coming out on Roku first and other platforms later.” In […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5033],"tags":[5295,5304,5306,3237,3719,5038,5045,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/33048"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=33048"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/33048\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=33048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=33048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=33048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}