LAS VEGAS — Over-the-top devices are the fastest growing screens for watching content across platforms, says\u00a0Jeremy Helfand, VP of Video Solutions at Adobe<\/a>, in an interview with Beet.TV.<\/p>\n “[Over-the-top] is no longer an experiment, but an expectation to watch content wherever and whenever you want,”\u00a0he says.<\/p>\n Adobe Primetime<\/a> saw a 350% growth in the use of over-the-top devices<\/a> year over year, and such devices now comprise 16% of TV everywhere viewing. In addition, more than two billion TV Everywhere streams were authenticated last year, and\u00a0more than 80% of those streams occurred on\u00a0non-desktop devices, he says. “That speaks to the portability viewers\u00a0expect\u00a0in watching their favorite TV content,” he says.<\/p>\n TV Everywhere growth is coming from episodic content. Sports drove initial viewership, and now the fastest-growing segment of TV Everywhere programming lies in TV shows.<\/p>\n