Ad group Publicis’ VivaKi digital division may be moving its programmatic experts out\u00a0around the group, but that doesn’t mean VivaKi is dead.<\/p>\n

“VivaKi\u00a0still lives on,” says SMG programmatic SVP Mac Delaney<\/a>\u00a0in this video interview. “It operates the SkyScraper<\/a>\u00a0platform, the database for all of the group’s campaign reporting.\u00a0You still have VivaKi\u00a0employees dedicated to the AOD operating system. AOD is just one component of VivaKi.”<\/p>\n

As reported earlier this year, VivaKi unit is rethinking<\/a> the way it delivers programmatic services, moving from a centralized offering to threading the new discipline throughout sibling agency departments.<\/p>\n

“They\u2019re spending several days per week embedded within those teams,” Delaney says.\u00a0“We\u2019re bringing them further up the chain in strategy and planning.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Ad group Publicis’ VivaKi digital division may be moving its programmatic experts out\u00a0around the group, but that doesn’t mean VivaKi is dead. “VivaKi\u00a0still lives on,” says SMG programmatic SVP Mac Delaney\u00a0in this video interview. “It operates the SkyScraper\u00a0platform, the database for all of the group’s campaign reporting.\u00a0You still have VivaKi\u00a0employees dedicated to the AOD operating […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[],"tags":[5265,5312,3211,3381,3510,5268,4421,4894,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/33521"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=33521"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/33521\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=33521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=33521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=33521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}