Mobile video\u00a0advertising is pricing at half of what it should be says Greg Stuart<\/a>, CEO of the Mobile Marketing Association<\/a>, in this interview with Beet.TV. \u00a0He cites data from a just completed two year, $2 million research study undertaken by the MMA with several big brands. \u00a0 Unlike other forms of digital video, supply outpaces demand for mobile video, he explains.<\/p>\n

He is advising marketers to lock into long term ad buys at the the current pricing level.<\/p>\n

Overall marketing spend on mobile advertising by major brands is a paltry three precent, says Stuart who suggests that the percentage should be 10 percent now.<\/p>\n

Also in the interview, he talks about MMA’s plans the upcoming Cannes Lions Festival. This video is part of series titled The Road to Cannes presented by Coull<\/a>. \u00a0You can find more segments from the series here<\/a>.<\/p>\n

We interviewed him this week at the LUMA Partners’ CEO adtech conference in Manhattan.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mobile video\u00a0advertising is pricing at half of what it should be says Greg Stuart, CEO of the Mobile Marketing Association, in this interview with Beet.TV. \u00a0He cites data from a just completed two year, $2 million research study undertaken by the MMA with several big brands. \u00a0 Unlike other forms of digital video, supply outpaces […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5101,5078,5097,1],"tags":[3444,3445,4112],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/33606"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=33606"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/33606\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=33606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=33606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=33606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}