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{"id":33897,"date":"2015-06-09T18:47:22","date_gmt":"2015-06-09T22:47:22","guid":{"rendered":"http:\/\/www.beet.tv\/?p=33897"},"modified":"2016-11-26T16:05:54","modified_gmt":"2016-11-26T21:05:54","slug":"cannes15thomas","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2015\/06\/cannes15thomas.html","title":{"rendered":"Cannes’ First Innovation Awards Attract Ad Tech Vendors: CEO Thomas"},"content":{"rendered":"

LONDON — The upcoming Cannes Lions<\/a> festival’s debut\u00a0track for creativity in the booming segment of\u00a0advertising technology has attracted 845 award entries in its first year.<\/p>\n

Ahead of the iconic festival starting June 21, a record total\u00a040,133\u00a0award entries have been submitted.\u00a0Lions Innovation<\/a>, which will see data, technology and creativity intersect, has received 226 entries into the Innovation category and 619 entries into Creative Data.<\/p>\n

Ad tech companies are shaking up the media sector by promising advertisers more precise control over consumer targeting and trading.<\/p>\n

Cannes Lions CEO Philip Thomas<\/a>, the UK magazine publishing veteran who took the helm at the awards in 2006,\u00a0tells Beet.TV in this video interview the festival is adapting\u00a0to reflect changes: “It’s a mirror of the industry. All of the ecosystem is now attending.<\/p>\n

“Our festival is just about creativity, so finding a place for ad-tech has been a challenge. But this year we’ve launched our Innovation Festival, which will give them a part to show what they can do.\u00a0Unilever are bringing 50 startups to a startup academy we’ve got.”<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
2015 Entries by Category<\/strong><\/caption>\n
Branded Content & Entertainment Lions<\/td>\n1,394<\/td>\n<\/tr>\n
Creative Data Lions<\/td>\n619<\/td>\n<\/tr>\n
Creative Effectiveness Lions<\/td>\n160<\/td>\n<\/tr>\n
Cyber Lions<\/td>\n3,738<\/td>\n<\/tr>\n
Design Lions<\/td>\n2,409<\/td>\n<\/tr>\n
Direct Lions<\/td>\n2,813<\/td>\n<\/tr>\n
Film Lions<\/td>\n3,070<\/td>\n<\/tr>\n
Film Craft Lions<\/td>\n2,205<\/td>\n<\/tr>\n
Glass lion: The Lion for Change<\/td>\n166<\/td>\n<\/tr>\n
Health & Wellness Lions<\/td>\n1,430<\/td>\n<\/tr>\n
Innovation Lions<\/td>\n226<\/td>\n<\/tr>\n
Media Lions<\/td>\n3,179<\/td>\n<\/tr>\n
Mobile Lions<\/td>\n1,246<\/td>\n<\/tr>\n
Outdoor Lions<\/td>\n5,037<\/td>\n<\/tr>\n
Pharma Lions<\/td>\n432<\/td>\n<\/tr>\n
PR Lions<\/td>\n1,969<\/td>\n<\/tr>\n
Press lions<\/td>\n4,470<\/td>\n<\/tr>\n
Product Design Lions<\/td>\n280<\/td>\n<\/tr>\n
Promo & Activation Lions<\/td>\n3,196<\/td>\n<\/tr>\n
Radio Lions<\/td>\n1,720<\/td>\n<\/tr>\n
Titanium and Integrated Lions<\/td>\n374<\/td>\n<\/tr>\n
TOTAL<\/strong><\/td>\n40,133 \u00a0<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

We interviewed Thomas\u00a0as part of the series The Road to Cannes, our lead-up to the Cannes Lions Festival presented by Coull<\/a>. \u00a0Please visit this page for additional segments<\/a>. \u00a0This interview took place in the London office of SMG.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

LONDON — The upcoming Cannes Lions festival’s debut\u00a0track for creativity in the booming segment of\u00a0advertising technology has attracted 845 award entries in its first year. Ahead of the iconic festival starting June 21, a record total\u00a040,133\u00a0award entries have been submitted.\u00a0Lions Innovation, which will see data, technology and creativity intersect, has received 226 entries into the […]<\/p>\n","protected":false},"author":15,"featured_media":34024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[3352,5078],"tags":[3374,5137,5936,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/33897"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=33897"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/33897\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/34024"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=33897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=33897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=33897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}