CANNES — Yahoo arrived at Cannes last month ready to talk about video and programmatic.<\/p>\n

Lisa Utzschneider, the company\u2019s SVP-Sales, Americas, observed that Yahoo\u2019s video offerings now run the gamut from long-form original content (such as a custom opportunity for Honda in \u201cCommunity\u201d<\/a>) to short videos in digital magazines to Sponsored Posts on Tumblr that appear alongside user generated content.<\/p>\n

\u201cVideo advertising is a big opportunity for Yahoo marketers to connect with users wherever they\u2019re consuming streaming content,\u201d she says.<\/p>\n

Utzschneider joined the company last year<\/a> and had previously been Amazon\u2019s ad sales chief. She notes that Yahoo has been focused on integrating BrightRoll to make video inventory on the company\u2019s owned and operated sites available programatically.<\/p>\n

Yahoo\u2019s acquisition of the programmatic video ad platform, which it bought for $640 million<\/a>, closed last December. Utzschneider says Yahoo is now able to reach 188 million video viewers every month.<\/p>\n

\u201cWhat that gives Yahoo and our marketers is incredible flexibility and scale,\u201d she says.<\/p>\n","protected":false},"excerpt":{"rendered":"

CANNES — Yahoo arrived at Cannes last month ready to talk about video and programmatic. Lisa Utzschneider, the company\u2019s SVP-Sales, Americas, observed that Yahoo\u2019s video offerings now run the gamut from long-form original content (such as a custom opportunity for Honda in \u201cCommunity\u201d) to short videos in digital magazines to Sponsored Posts on Tumblr that […]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5160],"tags":[5283,5200],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/34325"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=34325"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/34325\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=34325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=34325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=34325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}