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{"id":35518,"date":"2015-10-01T09:59:19","date_gmt":"2015-10-01T13:59:19","guid":{"rendered":"http:\/\/www.beet.tv\/?p=35518"},"modified":"2018-04-07T12:49:44","modified_gmt":"2018-04-07T16:49:44","slug":"rentrak-2","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2015\/10\/rentrak-2.html","title":{"rendered":"Irwin Gotlieb on comScore + Rentrak Merger: “It’s Time for an Alternative Approach”"},"content":{"rendered":"

The acquisition<\/a> of Rentrak by comScore represents “an alternative” approach to Nielsen, says Irwin Gotlieb<\/a>, Chairman of GroupM, the media buying unit of WPP, in this interview with Beet.TV<\/p>\n

WPP has had minority ownership positions in both Rentrak and comScore. \u00a0It will have a 16 percent stake in the combined company which could go up to 20 percent. \u00a0 WPP\u00a0will not hold a board seat.<\/p>\n

We spoke with Gotlieb yesterday after his appearance on a panel on the future of addressable TV hosted by AT&T AdWorks<\/a> in association with Beet.TV<\/p>\n

Gotlieb will be talking about data, analytics and advanced TV at the upcoming Beet Retreat in at the W Fort Lauderdale<\/a> in November. \u00a0He is the keynote speaker.<\/p>\n","protected":false},"excerpt":{"rendered":"

The acquisition of Rentrak by comScore represents “an alternative” approach to Nielsen, says Irwin Gotlieb, Chairman of GroupM, the media buying unit of WPP, in this interview with Beet.TV WPP has had minority ownership positions in both Rentrak and comScore. \u00a0It will have a 16 percent stake in the combined company which could go up […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[1],"tags":[4079,5111],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/35518"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=35518"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/35518\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=35518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=35518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=35518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}