Advertisers these days seem worried about a litany<\/a> of\u00a0technologies with which bad industry actors and consumers alike can bypass advertising. The latest is ad blocking, which Apple’s iOS 9 now supports on mobile web.<\/p>\n

But that threat to mobile could benefit another media, one ad tech exec reckons.<\/p>\n

“It is incredible.\u00a0Things like ad blocking, view ability and fraud – it feels like there\u2019s going to be a step back, as it relates to digital display in mobile,” according to Mediaocean CEO Bill Wise<\/a>.<\/span><\/p>\n

“At the same time, video is exploding – there\u2019s not enough good display for video.\u00a0<\/span>Those markets that look and feel more like TV will inherently benefit, because it\u2019s not just around the direct response dollar, it\u2019s around the brand dollars.”<\/span><\/p>\n

Mediaocean’s\u00a0Recent Sale\u00a0<\/strong><\/p>\n

Mediaocean sold a majority stake<\/a> to Vista this summer which valued the company at $720 million. Wise says the sale to Vista is\u00a0all about finding a partner to accelerate growth.<\/p>\n

“We\u2019re going to get very aggressive in terms of acquisitions, we\u2019re going to get very aggressive in terms of developing new products and overall market development, we\u2019re going to hire a bunch of people as well,” he adds.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Advertisers these days seem worried about a litany of\u00a0technologies with which bad industry actors and consumers alike can bypass advertising. The latest is ad blocking, which Apple’s iOS 9 now supports on mobile web. But that threat to mobile could benefit another media, one ad tech exec reckons. “It is incredible.\u00a0Things like ad blocking, view […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[],"tags":[5265,5323,3992,2782,4112],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/35686"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=35686"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/35686\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=35686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=35686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=35686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}