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{"id":35935,"date":"2015-10-26T06:24:15","date_gmt":"2015-10-26T10:24:15","guid":{"rendered":"http:\/\/www.beet.tv\/?p=35935"},"modified":"2015-10-26T06:26:04","modified_gmt":"2015-10-26T10:26:04","slug":"bitterman-2","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2015\/10\/bitterman-2.html","title":{"rendered":"Mindshare’s Bitterman’s Search for “Automating Intelligence”"},"content":{"rendered":"The very notion of an advertising campaign is changing from longterm planning to realtime\u00a0delivery and media optimization.<\/p>\n
Mindshare has been one of \u00a0the media agencies in the forefront of the transformation. \u00a0While the agency employs a number of tools including programmatic, the aim now is around “automating intelligence,” explain Jordan Bitterman, Chief Strategy Officer of Mindshare NA.<\/p>\n
In this video interview, he cites agency’s efforts to\u00a0cull various sources and vendors into an integrated solution.<\/p>\n
We interviewed\u00a0him at Media Future Conversations 2015: Unblocked – Valuing Human Attention In A Content-Driven World<\/a>, an event\u00a0presented by true[X] in association with\u00a0Beet.TV \u00a0Please find more event videos here.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"The very notion of an advertising campaign is changing from longterm planning to realtime\u00a0delivery and media optimization. Mindshare has been one of \u00a0the media agencies in the forefront of the transformation. \u00a0While the agency employs a number of tools including programmatic, the aim now is around “automating intelligence,” explain Jordan Bitterman, Chief Strategy Officer of […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5464],"tags":[5287,3098,5475],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/35935"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=35935"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/35935\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=35935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=35935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=35935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}