Ad planning and buying is about to get a lot quicker, because the many digital media advertisers are working with give of cues that can be used to\u00a0speedily refine, recalibrate and retarget ad spots, says one ad exec.<\/p>\n

It’s the view of\u00a0David Parker<\/a>, the\u00a0global content technology lead for paper products company\u00a0Kimberly-Clark.<\/p>\n

“Because you\u2019ve got more rich data coming back from the content you\u2019re providing to the consumer, we\u2019re going to move to a more agile environment,” he tells Beet.TV in this video interview.<\/p>\n

The days of planning and optimizing budget will migrate to a more agile planning environment – you\u2019ll put aside investment on bands, know the data point and to be able to react a lot quicker in your media buy.”<\/p>\n

We spoke with him last week at event hosted by Mediaocean on the topic of Social TV<\/p>\n","protected":false},"excerpt":{"rendered":"

Ad planning and buying is about to get a lot quicker, because the many digital media advertisers are working with give of cues that can be used to\u00a0speedily refine, recalibrate and retarget ad spots, says one ad exec. It’s the view of\u00a0David Parker, the\u00a0global content technology lead for paper products company\u00a0Kimberly-Clark. “Because you\u2019ve got more […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[],"tags":[5265,5493,5494,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/36228"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=36228"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/36228\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=36228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=36228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=36228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}