FORT LAUDERDALE — Adobe has spent the last couple of years getting its Primetime<\/a> suite in to\u00a0shape to help broadcasters deliver multi-screen video. So what does the year ahead hold?<\/p>\n

In this video interview with Beet.TV, Adobe Primetime business development director Jim Bennette\u00a0says\u00a0the team has three priorities for 2016:<\/p>\n

\n
1. “Accelerating TV Everywhere adoption. Today, we\u2019re at 13% adoption of those that have access. Solving things like the single sign-on problem, making better awareness and putting TV Everywhere in places consumers already are.”<\/li>\n
2. “Enabling the direct-to-consumer experience. Time Warner and Comcast announced a direct-to-consumer play, CBS All Access. Direct-to-consumer is coming. Our role is to make it as simple as possible for our customers to engage in a direct-to-consumer experience.”<\/li>\n
3. “Creating true audience-based advertising opportunities \u2026 as opposed to content-based advertising. Given the data that we have \u2026 we can really drive an audience-based advertising experience. You\u2019ll see some key announcements that create this opportunity.”<\/li>\n<\/ol>\n

   This video was produced at the Beet.TV executive retreat<\/a> presented by Videology with Adobe, AT&T AdWorks and Nielsen. \u00a0You can find more videos from the Beet Retreat on this page<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

   FORT LAUDERDALE — Adobe has spent the last couple of years getting its Primetime suite in to\u00a0shape to help broadcasters deliver multi-screen video. So what does the year ahead hold? In this video interview with Beet.TV, Adobe Primetime business development director Jim Bennette\u00a0says\u00a0the team has three priorities for 2016: “Accelerating TV Everywhere adoption. Today, we\u2019re […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5496],"tags":[5265,5295,2950,3719,5497,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/36317"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=36317"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/36317\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=36317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=36317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=36317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}