FORT LAUDERDALE —\u00a0So far this year, programmatic ad tech platform SpotX has nestled in to its new majority-owner RTL, been joined in a partnership with new stablemate Clypd and struck an audience advertising data partnership with TiVo Research. So how are things about to pan out?<\/p>\n
“(It)\u00a0is going to allow us the opportunity to live-sync digital audiences with a TV set using first- or third-party data, which gives us this universal view of the value of audience,” according to the company’s programmatic TV VP Randy Cooke<\/a>.<\/p>\n “That\u2019s ultimately what we\u2019re getting at here, is ‘What is that value of audience and how can a media owner extract that value across all distribution channels?’<\/p>\n “(The) long-term goal here is to enable media owners with sort of a closed loop view of RROIY at a campaign level. If\u00a0you think about the ability to sync audiences across screens, what you effectively can do is create a campaign stream for a media owner that allows them to value inventory inside of a campaign.”<\/p>\n <\/p>\n This video was produced at the\u00a0Beet.TV executive retreat<\/span><\/a>\u00a0presented by Videology with Adobe, AT&T AdWorks and Nielsen.<\/em><\/p>\n