FORT LAUDERDALE — Last\u00a0year was been characterized by the industry wondering when TV platforms would open up to support addressable TV advertising. This year seems to have been characterized by actual roll-out. Next year could mean larger-scale adoption.<\/p>\n

“The concept of being able to target according to CRM data on television is crazy-unique,” says Eyeview CEO Oren Harnevo, whose company helps deliver addressable-TV ads. “It hasn\u2019t really started to scale. This year is a very big opportunity for brands to put more money in.”<\/p>\n

“MSOs and MVPs have done a really good job in terms of opening up their data. Digital has been growing so fast and has been so accurate.\u00a0<\/span>When they open up, agencies, marketers and the vendor community start to take it in. Now there\u2019s a wave of this starting to happen.”<\/span><\/p>\n

Eyeview\u00a0this month placed at nine in Deloitte’s Fast 500<\/a>, an index of annual growth in technology, media, telecommunications, life sciences and energy tech companies in North America.<\/span><\/p>\n

This video was produced at the\u00a0Beet.TV executive retreat<\/span><\/a>\u00a0presented by Videology with Adobe, AT&T AdWorks and Nielsen.<\/em><\/p>\n

You can find more videos from the Beet Retreat<\/span>\u00a0on this page<\/a>.<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

FORT LAUDERDALE — Last\u00a0year was been characterized by the industry wondering when TV platforms would open up to support addressable TV advertising. This year seems to have been characterized by actual roll-out. Next year could mean larger-scale adoption. “The concept of being able to target according to CRM data on television is crazy-unique,” says Eyeview […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5496],"tags":[5265,2950,3102,3861,3862,2782,5138],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/36396"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=36396"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/36396\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=36396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=36396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=36396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}