FORT LAUDERDALE — It may be old-fashioned linear TV, but that doesn’t mean you can’t bring internet-like\u00a0next-gen ad measurement to the ‘ol box.<\/p>\n
That’s what Simulmedia<\/a>, the ad technology vendor, is doing. Although the company focuses on helping clients find the best inventory in linear television, not online video broadcasts,\u00a0Simulmedia strategy VP Jeff Storan<\/a> says\u00a0buyers of ads in that platform can benefit from measuring true return on investment. And that can mean something different to every advertiser.<\/span><\/p>\n “We\u2019ve been doing more direct measurement of business outcomes that television advertising can drive for an advertiser,” he says.<\/p>\n “That\u2019s sales by people who had seen television advertising, but it can also mean things that are more specific in given advertising categories – for a mobile game developer, it can be app installs, daily average use, average revenue per user.<\/span><\/p>\n <\/p>\n This video was produced at the\u00a0Beet.TV executive retreat<\/span><\/a>\u00a0presented by Videology with Adobe, AT&T AdWorks and Nielsen.<\/em><\/p>\n