LONDON —\u00a0Two big tipping points are coming in to view that will crown two decades of analog to digital advertising evolution.<\/p>\n
“TV consumption is on the decline \u2026 by about 2% a year,” Barnard adds. “<\/span>Online video is compensating for this –\u00a0c<\/span>onsumption is rising by about 22% a year. (So),\u00a0o<\/span>verall consumption of audiovisual advertising is slightly on the increase.”<\/span><\/p>\n ZenithOptimedia says television remains the best brand-building medium.\u00a0The forecast also expects:<\/p>\n Interpublic Group’s Magna Global made as similar prediction on the growth of digital. \u00a0Here is the report<\/a>\u00a0in The New York Times.<\/p>\n We interviewed Barnard in London earlier this week for our series “The Road to CES” — our preview of trends and topics to be discussed in January in Las Vegas. \u00a0For more videos from the series, please visit this page<\/a>. \u00a0 The series is sponsored by YuMe.<\/p>\n","protected":false},"excerpt":{"rendered":" LONDON —\u00a0Two big tipping points are coming in to view that will crown two decades of analog to digital advertising evolution. “We think internet advertising will overtake TV for the very first time in 2018,” ZenithOptimedia forecasting head Jonathan Barnard\u00a0tells Beet.TV in this video interview. The move will be thanks to the growth in paid […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5552],"tags":[5265,3211,3382,5529,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/36569"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=36569"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/36569\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=36569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=36569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=36569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n