FORT LAUDERDALE — It’s one of the major ad tech vendors promising to define the emerging video advertising space. But what is going on at Videology lately? The way North America MD Tim Castree<\/a> describes, Videology is a little bit like geology…<\/p>\n

\n
• “Sand — How we can use our Nielsen\u00a0and Rentrak data to score television inventory and then to help our customers to access that inventory through the aggregators and SSPs? Pretty simple stuff, but important stuff and that\u2019s really where this market has kind of started from the bottom up.”<\/li>\n
• “Rocks — These are premium media owners and agencies who don\u2019t just want to release their inventory to the aggregators and SSPs, they want to sell it directly like they always have. That\u2019s small, really starting to roll out now, but that\u2019s really starting to grow.”<\/li>\n
• “Boulders — Investment in plumbing and foundations. That includes things like the work we\u2019re doing with our exclusive partnership with Mediaocean to have this dynamic data exchange and integration between our platforms, so agencies can access and optimize the inventory they\u2019ve bought on an upfront basis.”<\/li>\n<\/ul>\n

  Moderating this session is Christina Beaumier, SVP at Xaxis.<\/p>\n

  This video was produced at the\u00a0Beet.TV executive retreat<\/span><\/a>\u00a0presented by Videology with Adobe, AT&T AdWorks and Nielsen.<\/em><\/p>\n

  You can find more videos from the Beet Retreat<\/span>\u00a0on this page<\/a>.<\/em><\/p>\n

   <\/p>\n

   <\/p>\n

  You can find more videos from the Beet Retreat\u00a0<\/i>on this page<\/i><\/u><\/a>.\u00a0<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

  FORT LAUDERDALE — It’s one of the major ad tech vendors promising to define the emerging video advertising space. But what is going on at Videology lately? The way North America MD Tim Castree describes, Videology is a little bit like geology… “Sand — How we can use our Nielsen\u00a0and Rentrak data to score television […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5496],"tags":[5265,4865,2782,4857],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/36715"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=36715"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/36715\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=36715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=36715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=36715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}