FORT LAUDERDALE — In November, video ad tech vendor TubeMogul unveiled<\/a> software to let marketers plan their video and TV ad campaigns. In future, it aims to give users more control over the tool.<\/p>\n The tool “will ultimately be self-service”, the company’s TV strategy senior director Oscar Rondon tells this Beet.TV panel discussion.<\/p>\n “If you start with a TV plan, we’re trying to find what’s the incremental reach if you come to TubeMogul and you execute the buy,” Rondon says.\u00a0“And, if you start with a digital plan where you have an audience, where can you find that audience across television networks?”<\/p>\n TubeMogul is partnering with measurement services like Nielsen and Rentrak plus Experian but also letting customers use their CRM data, to find audiences on addressable TV services.<\/p>\n This video was produced at the<\/i>\u00a0Beet.TV executive retreat<\/i><\/u><\/a>\u00a0presented by Videology with Adobe, AT&T AdWorks and Nielsen.<\/i><\/p>\n The panel was moderated by\u00a0Xaxis<\/a> SVP Christine Beaumier<\/a>.<\/p>\n