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{"id":37009,"date":"2016-01-03T08:31:51","date_gmt":"2016-01-03T13:31:51","guid":{"rendered":"http:\/\/www.beet.tv\/?p=37009"},"modified":"2016-01-03T08:34:06","modified_gmt":"2016-01-03T13:34:06","slug":"ey","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2016\/01\/ey.html","title":{"rendered":"“Invalid Traffic” is Highest in Mobile Video, Ernst & Young’s Terlizzi"},"content":{"rendered":"Fraud, malware and pirated sites are costing the digital media industry over $8 billion a year. \u00a0 While the problem pervades all digital media, the highest percentage of invalid traffic is for mobile video at 12 percent, says\u00a0Nick Terlizzi, Partner, Media and Entertainment Advisory Services at\u00a0Ernst & Young LLP in this interview with Beet.TV<\/p>\n
E&Y & the IAB collaborated on a report on fraud and invalid traffic which was released last month<\/a>. \u00a0Terlizzi summarizes the report along with industry solutions in the interview.<\/p>\nSponsors of the report were AppNexus, MediaMath, and Rocket Fuel Inc., Xaxis, YuMe, OpenX, PubMatic, Pulsepoint, and Videology.<\/span><\/p>\nThe issue of invalid traffic will be widely discussed next week in Las Vegas at CES. \u00a0<\/span><\/p>\nThis video is part of the Beet.TV lead-up to the show in our series “<\/span>The Road to CES.<\/a>” \u00a0 The series is sponsored by YuMe.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Fraud, malware and pirated sites are costing the digital media industry over $8 billion a year. \u00a0 While the problem pervades all digital media, the highest percentage of invalid traffic is for mobile video at 12 percent, says\u00a0Nick Terlizzi, Partner, Media and Entertainment Advisory Services at\u00a0Ernst & Young LLP in this interview with Beet.TV E&Y […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5552],"tags":[3167,3306,4482,5578],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/37009"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=37009"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/37009\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=37009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=37009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=37009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}