LAS VEGAS — The last couple of years were pretty big ones for digital video supply-side advertising platform and programmatic marketplace SpotX.<\/p>\n

In July 2014, the big European broadcaster RTL Group\u00a0acquired<\/a> a controlling interest in the\u00a0company. Then, last year, the outfit rebranded from its former name, SpotXchange, as it gained traction in Europe thanks to the RTL deal. At the end of 2015, SpotX also partnered<\/a> with\u00a0RTL Digital Hub stablemate Clypd\u00a0to support optimized targeting of ads on TiVo set-top boxes in the US.<\/p>\n

After a year of “thought leadership”, CEO and founder\u00a0Mike Shehan<\/a> says the company is now embarking on a 2016 that will be “the year of execution”, with some company announcements coming soon.<\/span><\/p>\n

First, Shehan says SpotX will be\u00a0revealing which broadcasters are using its Clypd relationship to buy TV ads programmatically<\/p>\n

1. Programmatic TV<\/strong><\/p>\n

“We\u2019ll be announcing our first clients”, he says. “Those will be broadcasters, media owners who will be managing media with a link solution that\u2019s both digital and linear.”<\/span><\/p>\n

“You\u2019ll also see some announcements from us in Europe, with set-top box activity – advertising on TV through the set-top box.”<\/span><\/p>\n

2. Asia launch<\/strong><\/p>\n

In addition to its UK office, SpotX also opened in Amsterdam and a German joint venture last year. Now another continent is on the roadmap, and soon.<\/p>\n

“The same announcements you saw in Europe we\u2019re going to be making in Asia \u2026 next week,” Shehan says.<\/span><\/p>\n

Connected TV<\/strong><\/p>\n

Shehan says advertisers are getting excited about over-the-top TV devices:\u00a0“We saw, just over the holidays, traffic triple from Apple TV. A lot more people are buying them. That inventory is really desired by the advertiser side.”<\/span><\/p>\n

After the sale<\/strong><\/p>\n

Despite selling up to a big company, entrepreneur Shehan says he is not moving on\u00a0from the mothership any time soon: “RTL allow me to run the business.\u00a0<\/span>Our executive team is still in place, we\u2019re still motivated and we still have pretty big goals to achieve.<\/span><\/p>\n

Our coverage of CES is presented by SpotX.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

LAS VEGAS — The last couple of years were pretty big ones for digital video supply-side advertising platform and programmatic marketplace SpotX. In July 2014, the big European broadcaster RTL Group\u00a0acquired a controlling interest in the\u00a0company. Then, last year, the outfit rebranded from its former name, SpotXchange, as it gained traction in Europe thanks to […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5585],"tags":[5265,3750,5384,5548,5563,5587,2782,2801,5546,2799,4857],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/37117"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=37117"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/37117\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=37117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=37117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=37117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}