LAS VEGAS — VideoAmp<\/a> is a relatively new player to the burgeoning landscape of cross-screen video ad technology vendors.<\/p>\n

At least, it may look like that from the outside. The Santa Monica-based outfit spent plenty of time perfecting its platform before taking on a $15m first venture round in November<\/a>, the latest in German broadcaster RTL Group’s ad-tech roll-up.<\/p>\n

Now VideoAmp CEO Ross McCray says 2016 is primed\u00a0to be “the year of execution” for\u00a0the\u00a0company he co-founded. So what does VideoAmp bring to the party?<\/p>\n

A “cross-device graph”, McCray says: “We associate multiple device IDs to a user, we append intelligence to those devices.\u00a0<\/span>We\u2019ll say, \u2018here\u2019s everything those devices have consumed\u2019;\u00a0i<\/span>t watches these ads or shows on TV.<\/span><\/p>\n

“Today, we over 150m unique users in the United States and over a billion devices associated underneath those users, and consumption data across all of them.”<\/span><\/p>\n

That means advertisers will get to more smartly target ads based on a holistic understanding of who exactly is behind the many devices that\u00a0are now used throughout households.<\/p>\n

McCray says an earlier seed round had funded the engineering build-out, but the effort in 2016 will be about sales.<\/p>\n

This video is part of a series of interviews about the transformation of television produced at CES and sponsored by SpotX.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

LAS VEGAS — VideoAmp is a relatively new player to the burgeoning landscape of cross-screen video ad technology vendors. At least, it may look like that from the outside. The Santa Monica-based outfit spent plenty of time perfecting its platform before taking on a $15m first venture round in November, the latest in German broadcaster […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5585],"tags":[5265,5548,5597,5598,2782,2801,2880,5138],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/37207"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=37207"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/37207\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=37207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=37207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=37207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}