LAS VEGAS –\u00a0IP delivery of live TV \u00a0programming via OTT devices is surging: \u00a0So called “TV Everywhere” consumption has moved from primarily via mobile devices to the living room. \u00a0In the last twelve months OTT device viewing has gone from under 10% to some 25% of live streamed content, says Jeremy Helfand, Vice President, Adobe Primetime<\/a>.<\/p>\n

With consumption rising, Adobe Primetime has extended its services to broadcasters to include a range of advertising optimization solutions including the one recently announced with Videology<\/a>. \u00a0Personalization has become increasingly important and that has lead to an integration with the Adobe Marketing Cloud, he adds.<\/p>\n

We spoke with Helfand last week during International CES. \u00a0 Beet.TV’s coverage of CES is sponsored by Adobe.<\/p>\n","protected":false},"excerpt":{"rendered":"

LAS VEGAS –\u00a0IP delivery of live TV \u00a0programming via OTT devices is surging: \u00a0So called “TV Everywhere” consumption has moved from primarily via mobile devices to the living room. \u00a0In the last twelve months OTT device viewing has gone from under 10% to some 25% of live streamed content, says Jeremy Helfand, Vice President, Adobe […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5580],"tags":[5301,5306,3994,2801,2799],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/37220"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=37220"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/37220\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=37220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=37220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=37220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}