FORT LAUDERDALE — The world of advertising technology is opening up impressive prospects for ever more refined targeting of TV and video audiences.<\/p>\n
That is what we cover regularly here on Beet.TV, and that is the trend seen by Ashish Chordia, CEO of Alphonso<\/a>, an ad tech company helping advertisers harness device data to target those ads on multiple devices.<\/p>\n “There is a thirst for data-driven, TV data, viewership-driven real-time TV data-driven advertising,” Chordia tells Beet.TV in this video interview. “Being able to retarget these audiences using this data has been just huge and a very massive growth area.<\/p>\n “I can target exactly the people who have watched my TV ad on television on the same day on their digital device – within that same few minutes. And that wasn\u2019t possible a few years ago.\u00a0It is insane what\u2019s happening and what will continue to happen.”<\/p>\n Of all the ad tech vendors promising to light up video opportunities, Alphonso is one of the smaller in the pack.<\/p>\n With offices in San Francisco and New York and a small amount of funding under its belt according to Crunchbase<\/a>,\u00a0the company made a good fist of bolstering its profile using a\u00a0video summit<\/a> around last year’s TV upfronts season, however.<\/p>\n “At the heart of Alphonso, is a system that enables all sorts of OEMs – whether it\u2019s TV or smart devices like set-top boxes or living room devices or mobile apps – to be able to collect data on what people are watching on those devices in real time,” Chordia adds.<\/p>\n <\/p>\n This video was produced at the<\/i>\u00a0Beet.TV executive retreat<\/i><\/u><\/a>\u00a0presented by Videology with Adobe, AT&T AdWorks and Nielsen.<\/i><\/p>\n