FORT LAUDERDALE —\u00a0Earlier this month, a big media rumbling was felt in Canada, when multi-media group Corus Entertainment offered to buy<\/a> TV channel operator Shaw Media<\/a> for\u00a0$2.65 billion.<\/p>\n

The deal would see Canadian media and telco company Shaw Communications exit the media ownership business, instead sticking with telecoms and broadcast network operation.<\/p>\n

So what would Corus be getting? A company that has lately been amping up its interest in new-wave digital TV advertising techniques.<\/p>\n

In this video interview with Beet.TV,\u00a0Shaw Media next-generation media manager Barry Marcus\u00a0says the company made three moves in the last six months:<\/p>\n

\n
• “We have rolled out return path data product for all our stations from the set-top box so that advertisers can optimize their audiences against our programming.”<\/li>\n
• “We\u2019ve rolled out dynamic ad insertion on VOD, which is a big step for being able to flight and optimize VOD ad inventory.”<\/li>\n
• “And we have started trialling addressable advertising and figuring out how that works.”<\/li>\n<\/ul>\n

  Corus expects to complete the deal in Q3, subject to shareholder approval.<\/p>\n

   <\/p>\n

  This video was produced at the<\/i>\u00a0Beet.TV executive retreat<\/i><\/u><\/a>\u00a0presented by Videology with Adobe, AT&T AdWorks and Nielsen.<\/i><\/p>\n

  You can find more videos from the Beet Retreat\u00a0<\/i>on this page<\/i><\/u><\/a>.\u00a0<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

  FORT LAUDERDALE —\u00a0Earlier this month, a big media rumbling was felt in Canada, when multi-media group Corus Entertainment offered to buy TV channel operator Shaw Media for\u00a0$2.65 billion. The deal would see Canadian media and telco company Shaw Communications exit the media ownership business, instead sticking with telecoms and broadcast network operation. So what would […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5496],"tags":[5265,5621,5622,2782,2801],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/37448"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=37448"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/37448\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=37448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=37448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=37448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}