FORT LAUDERDALE —\u00a0The advertising industry is going through enormous change.\u00a0The internet has been fragmenting consumer behavior, taking analog ad dollars and now it is promising to overhaul TV.<\/p>\n
Sometimes, things are moving too fast. But, standing back to take a look, Furious Corp CEO Ashley J. Swartz says 2016 will bring a “reverence” that everyone is all in this – the disruptive curve – together.<\/p>\n
“It was display and search that printed money,” Swartz says. “Video doesn\u2019t, and television may have done at one point, but it doesn\u2019t any longer. And so, I think that this is a time of ‘FUD’, as one of our investors intelligently used that phrase – fear, uncertainty and doubt.<\/p>\n
“I hope that we just get to a point where in lieu of …\u00a0being divisive as an industry, there is a recognition that we all need one another to actually deliver the sea-change.”<\/p>\n
Furious’ Prophet<\/a>\u00a0software aims to unite advertiser data sources to get a more holistic look at advertising campaigns.<\/p>\n “It\u2019s going to\u00a0change. I believe that there is going to be, finally some acknowledgment and recognition that not one person, regardless of how much free cash flow you print in a fiscal quarter, can be all things to everybody.”<\/p>\n This video was produced at the<\/i>\u00a0Beet.TV executive retreat<\/i><\/u><\/a>\u00a0presented by Videology with Adobe, AT&T AdWorks and Nielsen.<\/i><\/p>\n