VIEQUES, PR —\u00a0Perhaps better\u00a0known to many professionals as an ad-tech\u00a0analyst, now Joanna O’Connell<\/a> has gone inside, joining MediaMath<\/a> as chief marketing officer, to\u00a0tell the world about the company as it\u00a0nears its decade in business.<\/p>\n

O’Connell\u00a0spent three years<\/a> advising marketers as a Forrester analyst before\u00a0building out AdExchanger<\/a>‘s research and analysis capability.\u00a0Joining a technology vendor may seem like\u00a0a\u00a0step change – but O’Connell wasn’t always an external observer, having\u00a0earlier held senior roles at\u00a0Razorfish and VivaKi.\u00a0Now she wants to spread the word about MediaMath.<\/p>\n

“It\u2019s an incredibly smart, innovative company with sort of the right ideals about what marketers and agencies need and the right vision for the future,” O’Connell tells Beet.TV in this video interview. “But they\u2019re a little\u00a0too insular in the way they think about MediaMath and the outside world. So I\u2019m there to be a storyteller, I\u2019m there to publicize the awesomeness.”<\/p>\n

Arguably,\u00a0companies in the advertising and communication space, ironically,\u00a0have a challenge\u00a0conveying their product offerings and differentiators, often falling back on\u00a0using the same, insider acronyms as each other in what is a crowded space.<\/p>\n

So, what exactly is MediaMath’s\u00a0‘awesomeness’? MediaMath began in 2007 as a bid manager to connect\u00a0ad buyers to ad exchanges, and has since gone on to help advertisers target users and track campaign performance using data.<\/p>\n

“It\u2019s a company that I\u2019ve loved since the day I was exposed to the concepts of programmatic,” O’Connell says, recalling how the co-founders “blew my mind” during her first meeting with them\u00a0at the company’s formation. She says its approach to “deaveraged pricing at the impression level, true data-driven marketing and putting control in the hands of the buyer” excited her.<\/p>\n

MediaMath is now up to more than 750 staff in cities around the world. It’s an outfit that\u00a0continues to draw affection from professionals back in O’Connell’s\u00a0analyst community – last month, Gartner named MediaMath a “visionary” company<\/a> for digital marketing.<\/p>\n

This video was produced at the Beet.TV executive retreat<\/a> presented by Videology. \u00a0You can find more videos<\/a> from the session here.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

VIEQUES, PR —\u00a0Perhaps better\u00a0known to many professionals as an ad-tech\u00a0analyst, now Joanna O’Connell has gone inside, joining MediaMath as chief marketing officer, to\u00a0tell the world about the company as it\u00a0nears its decade in business. O’Connell\u00a0spent three years advising marketers as a Forrester analyst before\u00a0building out AdExchanger‘s research and analysis capability.\u00a0Joining a technology vendor may seem […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5646],"tags":[5265,2930,3919,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/37670"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=37670"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/37670\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=37670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=37670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=37670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}