VIEQUES, PR — Brands will become more service focused in mobile in the year ahead, says\u00a0Travis Johnson, Global Head of Mobile, IPG Mediabrands<\/a>\u00a0in sharing his four big\u00a0predictions for mobile.\u00a0In addition, keep an eye out for these other key trends in mobile — voice controls, amplified TV, and ad avoidance, he tells Beet.TV at the recent executive retreat.<\/p>\n Look for brands to provide more personal services in mobile to help solve real-world problems, he explains. “How can a bank help people\u00a0find the right\u00a0home? What the good schools are? Or how can a brand in the CPG space help people cook better?”<\/p>\n In addition, he expects more interaction between the mobile phone and the big screen TV to link the two.\u00a0Voice controls and conversational interfaces for brands to interact with consumers will play a bigger role in mobile shopping, he adds. Finally, ad avoidance is a key issue. “Think more about native formats. What environment you’re putting the ads in. What value they’re\u00a0bringing to the content.”<\/p>\n VIEQUES, PR — Brands will become more service focused in mobile in the year ahead, says\u00a0Travis Johnson, Global Head of Mobile, IPG Mediabrands\u00a0in sharing his four big\u00a0predictions for mobile.\u00a0In addition, keep an eye out for these other key trends in mobile — voice controls, amplified TV, and ad avoidance, he tells Beet.TV at the recent […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5646],"tags":[],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/37685"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=37685"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/37685\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=37685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=37685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=37685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}