Advertisers will soon be able to buy linear TV advertising programmatically from AT&T in its 26 million homes, using data targeting that has been widely used for Web video.<\/p>\n
Advertisers will be able to bring their own data to a self-service, “private marketplace.”\u00a0\u00a0They will\u00a0be able to see results in a fully transparent manner, explains Jason Brown<\/a>, VP for National Advertising Sales at AT&T AdWorks.<\/p>\n The new programmatic marketplace is powered by Videology. \u00a0Details of the AT&T plan was discussed on Thursday at an industry event on advanced TV<\/a> presented by Videology in Manhattan. \u00a0 We interviewed Brown\u00a0there.<\/p>\n News of the plans at AT&T was\u00a0reported earlier<\/a> today by the Wall Street Journal.<\/p>\n We interviewed him\u00a0at the Videology Full Frontal Conference<\/a> in New York. \u00a0Please watch\u00a0other videos from Beet’s coverage here<\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Advertisers will soon be able to buy linear TV advertising programmatically from AT&T in its 26 million homes, using data targeting that has been widely used for Web video. Advertisers will be able to bring their own data to a self-service, “private marketplace.”\u00a0\u00a0They will\u00a0be able to see results in a fully transparent manner, explains Jason […]<\/p>\n","protected":false},"author":5,"featured_media":37949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[],"tags":[5111,5514,2775,2801,5138,4857],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/37936"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=37936"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/37936\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/37949"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=37936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=37936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=37936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}