With its acquisition of DIRECTV complete<\/a>, AT&T has the largest “addressable” footprint for delivering television advertising on a\u00a0household level. \u00a0The value\u00a0of this emerging media will be presented to the industry this TV Upfront season with the first “Addressable Upfronts,” says Maria Mandel Dunsche<\/a>, VP for Marketing at AT&T AdWorks, in this interview with Beet.TV<\/p>\n

Rather than hosting one big industry event, AT&T AdWorks will produce a series of some 100 smaller events<\/a> around the U.S. starting next month. The events will be largely\u00a0educational, meant to convey\u00a0the value of addressable to the marketing and media community, she explains.<\/p>\n

Beet.TV \u00a0Partners with AT&T AdWorks on Video Series<\/strong><\/p>\n

As part of the Addressable Upfronts project, Beet.TV \u00a0will produce a series of 25 video interviews with leading marketers and agency executives on the topic\u00a0of addressable and advanced television advertising. \u00a0Production begins next month in New York and Chicago. \u00a0AT&T is the series sponsor.<\/p>\n","protected":false},"excerpt":{"rendered":"

With its acquisition of DIRECTV complete, AT&T has the largest “addressable” footprint for delivering television advertising on a\u00a0household level. \u00a0The value\u00a0of this emerging media will be presented to the industry this TV Upfront season with the first “Addressable Upfronts,” says Maria Mandel Dunsche, VP for Marketing at AT&T AdWorks, in this interview with Beet.TV Rather […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[],"tags":[5111,5132,2775,2782,5093,5138],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/38146"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=38146"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/38146\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=38146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=38146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=38146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}