LAS VEGAS — Over the years, CNN’s online video strategy has ranged from the free to the paid, the locked-down to the open-access, to the in-between.<\/p>\n
The latest strategy sits in the latter camp,\u00a0after CNN launched CNNgo<\/a> – with access to its live stream plus on-demand shows – back in 2014.<\/p>\n So how is CNNgo doing? CNN product chief\u00a0Alex Wellen<\/a> revealed March stats to Beet.TV:<\/p>\n CNNgo lets consumers watch CNN telecasts digitally, across multiple device types, without signing in – but only for 10 minutes. After that, they must authenticate using their\u00a0local cable provider account.<\/p>\n Wellen’s “video starts” count is for video views clocked up by users who weren’t even signed in.<\/p>\n In March, we did about 300 million video starts, that\u2019s unauthenthenticated content – all the clips you see across all our platforms.<\/p>\n But he says 80% of the 9.5 million hours consumed was from users who\u00a0did<\/em> sign in. That means the service is finding some success in driving consumers to shift from viewing CNN over local cable to viewing online, albeit using legitimate accounts.<\/p>\n How does CNN plan to make money from this? Beside serving up traditional TV ads from the linear feed, Wellen also hints: “Ultimately, everything\u2019s going to dynamic ad insertion.”<\/p>\n This video was produced as part of a series on the need for standardization of premium video advertising. \u00a0 The \u00a0series sponsor is the NAB. \u00a0For more videos from the series, please visit this page<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" LAS VEGAS — Over the years, CNN’s online video strategy has ranged from the free to the paid, the locked-down to the open-access, to the in-between. The latest strategy sits in the latter camp,\u00a0after CNN launched CNNgo – with access to its live stream plus on-demand shows – back in 2014. So how is CNNgo […]<\/p>\n","protected":false},"author":15,"featured_media":38875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5707,5713],"tags":[5265,3884,5718,2801,2799],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/38846"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=38846"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/38846\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/38875"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=38846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=38846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=38846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n