engage with it<\/a>, so that gave us a head start. Add in the panda factor, and you don’t have to do much else,” he says.<\/p>\nThe canvas that online video affords creatives in the ad business is tremendous, he says. “When I started you had limited space — a radio spot, a TV spot, a print ad. Now the amount of things we can come up with that people will engage with is so\u00a0exciting.”<\/p>\n
The range of options also raises the bar for creativity, he adds.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
How to Sell Anything 101 — use sex or pandas. Better yet, both. That’s what DDB NY did when working with the Wildlife Conservation Film Festival in a pro bono capacity to drive awareness about the nature conservancy. “They wanted to come up with a way to engage the youth to think about endangered species,”\u00a0says […]<\/p>\n","protected":false},"author":3,"featured_media":39224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[1],"tags":[5372,5248,5730],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/39210"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=39210"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/39210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/39224"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=39210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=39210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=39210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}