Per Nielsen, Hispanic households are almost 20% more likely than others to subscribe to satellite television. Now DISH is \u201clighting up\u201d eight Latino TV networks with addressable advertising that targets specific households with Spanish-language commercials.<\/p>\n

\u201cIt\u2019s not just about brands finding Latino audiences,\u201d Adam Gaynor, Vice President of DISH Media Sales, says in an interview with Beet.TV. \u201cIt\u2019s about brands finding Latino audiences using Spanish-language creative. We\u2019re lighting up Latino networks so that they can have those addressable messages.\u201d<\/p>\n

The networks are beIN SPORTS, Discovery en Espa\u00f1o, ESPN Deportes, FOX Deportes, Galavisi\u00f3n, Telemundo, Telemundo West and Univision Deportes, Multichannel News reports<\/a>.<\/p>\n

In 2012, DISH introduced household-addressable advertising, which currently reaches more than 8 million of the company\u2019s approximately 14 million homes nationwide. \u201cRight now DISH has 89 Networks that are lit up for addressable,\u201d Gaynor says. \u201cThe more networks we have, the wider the audience we can find.\u201d<\/p>\n

He recalls the early days of addressable advertising when a trial would be conducted \u201cin a little town of maybe 15,000 homes.” And people said, “If we could only have more,\u2019\u201d Gaynor says.<\/p>\n

With a current addressable population of about 40 million households, \u201cWhen you find the audience, you know you\u2019re finding an audience with limited to no waste,\u201d he says.<\/p>\n","protected":false},"excerpt":{"rendered":"

Per Nielsen, Hispanic households are almost 20% more likely than others to subscribe to satellite television. Now DISH is \u201clighting up\u201d eight Latino TV networks with addressable advertising that targets specific households with Spanish-language commercials. \u201cIt\u2019s not just about brands finding Latino audiences,\u201d Adam Gaynor, Vice President of DISH Media Sales, says in an interview […]<\/p>\n","protected":false},"author":17,"featured_media":40037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[1],"tags":[3269,4889,5474],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/40025"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=40025"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/40025\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/40037"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=40025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=40025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=40025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}