CANNES — By now, many\u00a0advertising buyers are getting used to outstream video – the technology that lets them place video ads on pages that don’t even carry video, between text paragraphs.<\/p>\n
By and large, those ads run on publisher sites. But Teads<\/a>, one of several vendors behind the technology that supports outstream, doesn’t want to stop there.<\/p>\n It has been working to spread the format on to the big new mobile content standards being rolled out by two tech giants.<\/p>\n “We\u2019ve been working with them as the native video or outstrip partner at the forefront of trying to create a better mobile experience,”\u00a0Teads north America Jim Daily<\/a> tells Beet.TV in this video interview:<\/p>\n Google’s Accelerated Mobile Pages<\/a> standard aims to slim down bloated web pages – one cause of consumer frustration that drives ad blocking – whilst Facebook’s Instant Articles<\/a> does the same but keeps the content in a Facebook walled garden.<\/p>\n","protected":false},"excerpt":{"rendered":" CANNES — By now, many\u00a0advertising buyers are getting used to outstream video – the technology that lets them place video ads on pages that don’t even carry video, between text paragraphs. By and large, those ads run on publisher sites. But Teads, one of several vendors behind the technology that supports outstream, doesn’t want to […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[1],"tags":[5265,3851,4196],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/40338"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=40338"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/40338\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=40338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=40338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=40338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n