CANNES — The emergence of an ad format that can\u00a0bring more video advertising, even where there was no video content, heralds a new era of business, according to an executive in the ad-tech space.<\/p>\n

Video advertising platform Videology’s chief commercial officer Ryan Jamboretz<\/a> is talking about “outstream”, the format which inserts auto-playing video ads between text publishers’ written paragraphs.<\/p>\n

And Jamboretz thinks that will help solve a problem.<\/p>\n

“The biggest single constraint is the amount of high-quality supply,” he tells Beet.TV in this video interview.\u00a0“It\u2019s a positive development. Being able to bring more inventory to the publisher base is going to allow this industry to grow more quickly.<\/p>\n

“As long as it\u2019s quality and of a premium nature, it\u2019s a fantastic thing.\u00a0If the outstream business starts to become a lower-quality way to access the market, then it starts to be of concern to us.”<\/p>\n

Agencies think out-stream video ads will be more important than in-stream or banner ads to their clients, according to a Forrester report<\/a>\u00a0published last year.”<\/p>\n

This video part of “Beyond the Pre-Roll: the Transformation of Video Advertising,” a series produced at Cannes Lion 2016, sponsored by\u00a0ConvertMedia<\/a>. \u00a0For more videos from the series,\u00a0please visit this page<\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

CANNES — The emergence of an ad format that can\u00a0bring more video advertising, even where there was no video content, heralds a new era of business, according to an executive in the ad-tech space. Video advertising platform Videology’s chief commercial officer Ryan Jamboretz is talking about “outstream”, the format which inserts auto-playing video ads between […]<\/p>\n","protected":false},"author":15,"featured_media":40861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5781,5782],"tags":[5265,5301,3116],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/40707"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=40707"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/40707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/40861"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=40707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=40707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=40707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}