“We are now announcing our roll-out of our new platform – we are piloting the holistic ad server for video – which comprises the integration of SSP-type capabilities natively within the video ad server.”<\/p>\n

Why holistic? “We don\u2019t believe, philosophically, in the standalone SSP. We see that as just a glorified network,” Braley adds.<\/p>\n

He\u00a0claims around 40% of European broadcasters are using his platform – so where\u00a0will growth come from?<\/p>\n<\/div>\n

Braley aims to cross-sell\u00a0the holistic platform to existing Ooyala as well as seeking out new customers.<\/p>\n

“We expect there to be net new-prospect customers as well,” he adds. “Some premium, ex-LiveRail customers are now urgently looking for a new home.”<\/p>\n","protected":false},"excerpt":{"rendered":"

CANNES — A couple of years back, video ad-tech outfit Ooyala acquired peer Videoplaza to combine geographic footprints\u00a0and technological capabilities in a single company.\u00a0Now the\u00a0joined-up outfit is going to market. “We have invested in the ad-tech business since acquiring Videoplaza a couple of years ago,”\u00a0Ooyala programmatic GM Scott Braley tells Beet.TV on the company’s first […]<\/p>\n","protected":false},"author":15,"featured_media":40756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5781,5787],"tags":[5265,5308,5794],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/40743"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=40743"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/40743\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/40756"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=40743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=40743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=40743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}