VDMS<\/a> has welcomed joining with other companies\u2019 technology.<\/p>\n\u201cWe have been known in the industry to actually be agnostic to whom we\u2019re integrating with,\u201d says Jacob, citing the likes of DFP, FreeWheel and SpotX. \u201cWe continuously focus on how can we enhance the technologies that these service providers actually provide. Our integration with AOL and Yahoo is just at the beginning.\u201d<\/p>\n
In less than three years, VDMS has grown to nearly 1,200 people. This expansion has occurred amid constant change in the adtech space as all manner of companies try to adapt and survive.<\/p>\n
\u201cThe providers that have services such as FreeWheel have taken notice that in order to stay relevant, they need to be playing with companies such as Verizon and VDMS,\u201d Jacob says.<\/p>\n
Describing as \u201csuper smooth\u201d the company\u2019s existing ad decision integrations, Jacobs adds, \u201cWe\u2019re looking into potentially building our own sometime in the future, which is why the acquisitions of AOL and Yahoo happened in the first place. We’re very excited on where we can take this over the next couple of years.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The integration of Verizon Digital Media Services with AOL and Yahoo is \u201cjust the beginning\u201d of a path that could see VDMS build its own dynamic ad decisioning technology. Until then, the company is happy to be agnostic with its integration decisions, says President Ralf Jacob. \u201cA lot of people have asked why AOL, why […]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[1],"tags":[5333,5267,5283,5384,5858,6093],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/42613"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=42613"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/42613\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=42613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=42613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=42613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}