It’s become fashionable in some circles to\u00a0say TV is dead, but perhaps the definition of TV is dead, says\u00a0Scott Schiller, EVP and General Manager Ad Sales and Marketing at NBC Universa<\/a>l, in this interview with Beet.TV.<\/p>\n

Instead, NBCU is focused on showcasing to brand partners its\u00a0multiplatform approach to marketing content, he says. The media giant\u00a0has built a content studio and uses that to create\u00a0custom content for brand partners that can be distributed across its digital ecosystem. That lets NBCU rely on its assets and sound stages, for instance, on behalf of\u00a0marketers. As an example, NBCU worked with Sabra to introduce a guacamole dip via\u00a0a series of parodies of cooking videos that it pushed out across its digital platforms. “We had great results with that in driving customers to purchase Sabra dip,” Schiller\u00a0tell us.<\/p>\n

Schiller says that what brands want from media partners is premium content, quality data about customers, and also premium distribution. He adds that NBC was able to do bring that all to bear recently for the Olympics by working with SnapChat and BuzzFeed to create content advertisers could participate in.<\/p>\n

This video is part of Beet.TV\u2019s coverage of the IAB MIXX Conference, 2016, presented by The TradeDesk.\u00a0Please find additional videos from the Conference here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

It’s become fashionable in some circles to\u00a0say TV is dead, but perhaps the definition of TV is dead, says\u00a0Scott Schiller, EVP and General Manager Ad Sales and Marketing at NBC Universal, in this interview with Beet.TV. Instead, NBCU is focused on showcasing to brand partners its\u00a0multiplatform approach to marketing content, he says. The media giant\u00a0has […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5844],"tags":[3636,4098,5191,5395,6073,6074,6075],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/42706"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=42706"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/42706\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=42706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=42706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=42706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}