MIAMI — That Lumascape<\/a> is a pretty mess. In other words,\u00a0customers like the new\u00a0super-powers bestowed on them by ad-tech – but they are confused by a procession of vendors that all claim\u00a0to do the same thing.<\/p>\n

That’s why Dan Bruinsma<\/a> is looking forward to the kind of consolidation heralded by the latest big ad-tech M&A deal.<\/p>\n

Adobe is set to buy video ad platform TubeMogul<\/a> in a deal valuing the latter at $540m, plugging it in to its burgeoning\u00a0suite of marketing tools.<\/p>\n

And Bruinsma, chief investment officer of GroupeConnect, the Publicis unit dedicated to the agency’s Bank Of America account, thinks that’s a good thing.<\/p>\n

“It\u2019s encouraging,” he tells Beet.TV in this video interview. “The ad-tech space is pretty complicated, there\u2019s a lot of players. It\u2019s very difficult to find differentiation and to be able to understand what\u2019s working and what\u2019s not in a partnership.<\/p>\n

“It\u2019s a great opportunity for us specifically as we work on Bank Of America. (It)\u00a0also aligns with partners we\u2019re already working with – That particular alignment is great for us because TubeMogul is one of the DSP patterns that we work with and Adobe is a DMP partner that Bank is building right now.”<\/p>\n

Ad-tech M&A advisor Terence Kawaja reckons “winter is coming<\/a>” for an ad-tech vendor cluster that had previously enjoyed high volumes of investment but which on which Wall Street is becoming bearish.<\/p>\n

“We have to have solutions that are more nimble and don\u2019t create six-month ramp-up periods just getting used to working with a partner,” GroupeConnect’s Bruinsma adds. “That\u2019s what I\u2019m hoping comes out of that consolidation of DSPs and DMPs.”<\/p>\n

This interview was conducted at Beet Retreat 2016: The Transformation of Television Advertising<\/a>, an executive retreat presented by Videology with AT&T AdWorks and the 605<\/a>. Please find more videos from the event here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

MIAMI — That Lumascape is a pretty mess. In other words,\u00a0customers like the new\u00a0super-powers bestowed on them by ad-tech – but they are confused by a procession of vendors that all claim\u00a0to do the same thing. That’s why Dan Bruinsma is looking forward to the kind of consolidation heralded by the latest big ad-tech M&A […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5878],"tags":[5295,3381,5029,5899,5900],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/43352"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=43352"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/43352\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=43352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=43352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=43352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}