MIAMI –The possibilities are endless, the\u00a0data-points are\u00a0infinite and\u00a0opportunities to reach consumers abound.<\/p>\n

You want to allocate\u00a0human staff to run all that? Good luck, says\u00a0AudienceXpress<\/a>‘s Walt Horstman<\/a> – this level of complexity, in the new TV ad ecosystem, needs a fallback to code.<\/p>\n

“You apply an advanced dataset that is looking at …\u00a0the audience impressions against each one of those individual nets and day parts,” he says.<\/p>\n

“We\u2019ve got a grid now of 1,200 different opportunities. That is impossible to execute against without having true type automation.<\/p>\n

“So, if we are moving into this world of data-driven campaigns, we must have that automation … to make it easier.”<\/p>\n

By now, many advertisers and buying agencies are used to\u00a0using systems that automate the\u00a0targeting and delivery of online ads.<\/p>\n

TV, by virtue of being an upfront-old ad channel, remains an edge case, however. And Horsman sees the pain points.<\/p>\n

AudienceXpress’ web-based platform aims to let ad buyers manage campaigns, get reports, optimize details and automate delivery.<\/p>\n

“Agencies are struggling to work across all the channels that they are now dealing with, and so they can\u2019t afford to continue to do a lot of these manual processes,” he says. “There has to be ease of use.”<\/p>\n

This interview was conducted at Beet Retreat 2016: The Transformation of Television Advertising<\/a>, an executive retreat presented by Videology with AT&T AdWorks and the 605<\/a>. Please find more videos from the event here<\/a>.<\/em><\/p>\n

This interview was conducted by\u00a0Furious Corp CEO Ashley J. Swartz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

MIAMI –The possibilities are endless, the\u00a0data-points are\u00a0infinite and\u00a0opportunities to reach consumers abound. You want to allocate\u00a0human staff to run all that? Good luck, says\u00a0AudienceXpress‘s Walt Horstman – this level of complexity, in the new TV ad ecosystem, needs a fallback to code. “You apply an advanced dataset that is looking at …\u00a0the audience impressions against […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[5878],"tags":[5342,3284,3839],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/43488"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=43488"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/43488\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=43488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=43488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=43488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}