MIAMI — Take two bottles in to the shower?\u00a0<\/em>In advertising these days, strategies appear to have bifurcated along just two such lines.<\/p>\n In one, clients continue buying\u00a0inventory around content deemed to match their target demographic. In the other, they buy super-targeted specific customers, regardless of where they are reading or viewing.<\/p>\n But strategies don’t have to be mutually exclusive, according to an Adobe exec helping marketers plan their executions.<\/p>\n “So much today we hear a lot about … it\u2019s all about audience<\/em>,” says\u00a0Arthur Mimnaugh<\/a>, Sr. Business Development Manager, Adobe Primetime, in this video interview with Beet.TV.<\/p>\n “But what we\u2019d really like to do is work with our supply-side and publisher customers to really understand not just their audience, but where the intersection of their audience is with their content.<\/p>\n “People look at it as an ‘either-or’ and what we really look it as … you\u2019re looking at the Venn diagram of kind of understanding where that intersection looks like and where that overlap is. And where that overlap is represents a massive opportunity to effectively monetize.”<\/p>\n In other words, advertisers shouldn’t have to pick between the old and new style of buying. In the modern ecosystem, they can do both in a way that supercharges the sum total of both.<\/p>\n This interview was conducted at Beet Retreat 2016: The Transformation of Television Advertising<\/a>, an executive retreat presented by Videology with AT&T AdWorks and the 605<\/a>. Please find more videos from the event here<\/a>.<\/em><\/p>\n