LAS VEGAS \u2013 Even if there\u2019s no disruption at CES<\/a> there\u2019s always good reasons for media agencies and their clients to meet \u201con nice, neutral ground,\u201d says OMD Worldwide CEO Mainardo de Nardis. This year is no exception.<\/p>\n

\u201cIt\u2019s all about innovation, even in years like this when there hasn\u2019t been something terribly disruptive to the industry,\u201d de Nardis says in an interview with Bee.TV. \u201cI think innovation is the key word and that is what attracts so many of our clients to come here each and every year.\u201d<\/p>\n

Once again, 2017 is the year of virtual reality \u201cbecause we\u2019ve been saying it for the last three years,\u201d de Nardis<\/a> muses. \u201cIt hasn\u2019t been yet,\u201d with the exception of limited audiences for the emerging technology, he adds. \u201cI don\u2019t think we\u2019ve yet arrived to the final consumers because of the lack of content and amazingly expensive cost of the hardware.\u201d<\/p>\n

He lists three things that he particularly appreciates this year, \u201ceven if they\u2019re not new.\u201d The first is driverless vehicle opportunities. \u201cEvery year it gets closer to where we need it to be. In comparison to just a couple of years ago, it\u2019s absolutely fantastic,\u201d de Nardis says.<\/p>\n

He calls self-driving vehicle technology \u201ca major revolution\u201d because it has the potential to create time. \u201cIt\u2019s good to give back 60, 90 minutes of time every day to people over the years. People doing it for pleasure or doing it for work,\u201d he says.<\/p>\n

Moreover, \u201cIt\u2019s going to change the look, feel and organization of our cities.\u201d<\/p>\n

The second is evolution is the Internet of things, because every year it gets a bit closer to what every family needs at home. The end goal is to realize \u201camazing opportunities for us to connect the brands we represent with some specific moments and partnerships at the moment of consumption,\u201d says de Nardis.<\/p>\n

In third place in his rankings is the application of smart data, sensors and other technology in everyday products. He cites the example of L\u2019Oreal\u2019s \u201csmart\u201d hair brush, which counts strokes, analyzes the force used when brushing and recommends the company\u2019s K\u00e9rastase products, as CNBC reports<\/a>.<\/p>\n

Such products show the promise of connectedness for a variety of daily activities, \u201cEven the most banal one, brushing your hair,\u201d de Nardis says. \u201cThere is a value out of it, even at 200 dollars. But eventually we go down to 50.\u201d<\/p>\n

This video was produced as part Beet.TV\u2019s coverage of CES 2017 presented by 605<\/a>. For more videos from the series, please visit this page<\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

LAS VEGAS \u2013 Even if there\u2019s no disruption at CES there\u2019s always good reasons for media agencies and their clients to meet \u201con nice, neutral ground,\u201d says OMD Worldwide CEO Mainardo de Nardis. This year is no exception. \u201cIt\u2019s all about innovation, even in years like this when there hasn\u2019t been something terribly disruptive to […]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[6105],"tags":[4588,5883,6003,6092,6135,6136],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/44268"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=44268"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/44268\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=44268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=44268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=44268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}