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{"id":44286,"date":"2017-01-16T17:12:10","date_gmt":"2017-01-16T22:12:10","guid":{"rendered":"http:\/\/www.beet.tv\/?p=44286"},"modified":"2017-01-16T17:52:45","modified_gmt":"2017-01-16T22:52:45","slug":"17ces4cgoldman","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2017\/01\/17ces4cgoldman.html","title":{"rendered":"4C’s Goldman Sees Ad Opportunity Become Reality"},"content":{"rendered":"LAS VEGAS —\u00a0The tectonic plates of the ad-tech ecosystem have shifted in to alignment, allowing now advertisers to do many of the newfangled techniques that have been talked about for years.<\/p>\n
That’s according to one media-tech exec whose company just passed some milestones of its own.<\/p>\n
4C Insights ingests\u00a0social media platform data and TV ad\u00a0data from around the world to help advertisers serve social ads up against\u00a0TV viewing, or vice versa.<\/p>\n
“We closed the year just shy of $1bn in annualised ad spend running across our platform,”\u00a04C Insights chief marketing officer Aaron Goldman tells Beet.TV.<\/p>\n
“We tallied north of 400m detections of assets across linear television.”<\/p>\n
Goldman\u00a0says social data through 4C’s “affinity graph” can activate\u00a0linear national TV ad buys or on social media.<\/p>\n
“As the plumbing and infrastructure gets upgraded, we can do some of the things we\u2019ve been talking about for\u00a0 <\/span>along time,” he says. “You\u2019re seeing the opportunity become a reality.”<\/p>\nThis video was produced as part Beet.TV’s coverage of CES 2017 presented by 605<\/a>. For more videos from the series, please visit this page<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"LAS VEGAS —\u00a0The tectonic plates of the ad-tech ecosystem have shifted in to alignment, allowing now advertisers to do many of the newfangled techniques that have been talked about for years. That’s according to one media-tech exec whose company just passed some milestones of its own. 4C Insights ingests\u00a0social media platform data and TV ad\u00a0data […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[6105],"tags":[5394,5935],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/44286"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=44286"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/44286\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=44286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=44286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=44286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}