HOLLYWOOD, FL — The ad-tech sector must do more to clamp down on a wave of “fake news” and ad fraud that is threatening both publishers and advertisers.<\/p>\n

That is according to the new chair of the US branch of the Interactive Advertising\u00a0Bureau (IAB).<\/p>\n

Jim Norton was elected to the post<\/a> this week\u00a0in the organization that represents\u00a0the online advertising industry.<\/p>\n

“This authenticated supply chain has been a real challenge in our industry, causing a proliferation of fake news and fraud,” Norton tells Beet.TV in this video interview.<\/p>\n

“A lot of bad actors out there are profiteering from proliferation of fake news unreliable content, using social media platforms and new ad technology.\u00a0How do we weed out the bad actors? We can do a much better job.”<\/p>\n

The IAB post is Norton’s\u00a0second new industry role in just a few months. In October,\u00a0Cond\u00e9 Nast hired him from AOL to\u00a0oversee revenue operations.<\/p>\n

His plan, revealed in January, sees cost savings, titles being grouped in to “brand collections” and “client industries”, and “publishers” of magazines replaced with “chief business officers”, with the addition of “chief industry officers”, according<\/a> to reports<\/a>.<\/p>\n

Norton explains to Beet.TV: “We want to leverage the heritage of our great brands \u2026 and really apply that in a very focused way to the most important marketers in the industry.<\/p>\n

“We want to make sure our tech platform is commensurate with those (social) distribution platforms.”<\/p>\n

IAB CEO Randall Rothenberg has previously told<\/a> Beet.TV there are too many ad-tech vendors all offering the same thing.<\/p>\n

This video is part of a series produced at the IAB Annual Leadership Meeting. \u00a0 Beet.TV’s coverage of this event is sponsored by Index Exchange. \u00a0For more videos from this series, please visit this page<\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

HOLLYWOOD, FL — The ad-tech sector must do more to clamp down on a wave of “fake news” and ad fraud that is threatening both publishers and advertisers. That is according to the new chair of the US branch of the Interactive Advertising\u00a0Bureau (IAB). Jim Norton was elected to the post this week\u00a0in the organization […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[6159],"tags":[3167,4876],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/44421"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=44421"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/44421\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=44421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=44421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=44421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}