BARCELONA \u2013 You never know where a client-specific initiative will lead in the mobile space. For Turner, a good example is its 2016 partnership with CA Technologies on the CNN Politics app.<\/p>\n

\u201cThat was the first thing we have ever done where we started with the mobile concept and then a lot of the ideas from that app then branched itself out into the linear space and branded content and other areas,\u201d Donna Speciale explains in this interview with Beet.TV.<\/p>\n

\u201cIt\u2019s not a one-size-fits all, because every client is going to be using mobile and it\u2019s created very differently,\u201d Turner\u2019s President of Ad Sales explains during a break at the Mobile World Congress 2017.<\/p>\n

The data-centric CNN Politics app was designed by CA Technologies<\/a> to track the latest polling, delegate, voting and fundraising data behind the 2016 presidential race. With personalized alerts and notifications, the app provided users with comprehensive election results, breaking news, enterprise and video reporting.<\/p>\n

CA Technologies was a technology sponsor of the 2016 America\u2019s Choice Election on CNN. On digital, CA was the exclusive sponsor of the CNN Politics app, as well as the hub on CNNPolitics.com that housed the app\u2019s content and included CA branding.<\/p>\n

Asked about Turner\u2019s view of the upcoming TV Upfront negotiating season, Speciale<\/a> talks about the shift from Nielsen age-sex demographics to audience targeting specific to clients\u2019 needs and objectives.<\/p>\n

\u201cWe are now able to hone in a lot more on who our fan is,\u201d Speciale says of Turner\u2019s audience targeting capabilities. \u201cWe\u2019re now getting a lot more into who our fan base is and the behaviors of our fans and how we can marry that to our brands and their objectives coming together in the right environment.\u201d<\/p>\n

Speciale attends MWC for a glimpse of the future, given that the U.S. isn\u2019t always ahead of trend curves like, say, China or Europe. It boils down to figuring out \u201cHow do I have to alter the organization or our thinking with clients, knowing in the next two or three years the next iteration of innovation is what? I think you can find that here,\u201d she says.<\/p>\n

This video was produced in Barcelona at the Mobile World Congress 2017. The series is sponsored by Turner. Please visit this page<\/a> for additional segments from MWC.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

BARCELONA \u2013 You never know where a client-specific initiative will lead in the mobile space. For Turner, a good example is its 2016 partnership with CA Technologies on the CNN Politics app. \u201cThat was the first thing we have ever done where we started with the mobile concept and then a lot of the ideas […]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[6229,6249],"tags":[5313,3898,5759,6236,6245,6246],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/44808"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=44808"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/44808\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=44808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=44808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=44808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}