VIEQUES, PR — The company started\u00a0by the founder of Tacoda and Real Media to help advertisers data-target their TV ad buys now plans to give its customers more hands-on control.<\/p>\n

Simulmedia<\/a>, founded by Dave Morgan<\/a>, is the latest video ad-tech company to try moving more of its technology to a self-service model.<\/p>\n

In this video interview with Beet.TV, the company’s\u00a0sales VP Marc Siegel<\/a> says: “We have some really cool things coming out in the next three to six months.<\/p>\n

“Our platform, VAMOS<\/a>, Video Advertising Marketing Operating System, is really going to be something that\u2019s really going to be developed to put in the hands off our key customers.<\/p>\n

“(It will) really allow them to use it more as a self-service tool, allow them to be able really to predict and plan on a people basis against really important custom target segments that they\u2019ve built that we can ingest and that we can help to grow their business.”<\/p>\n

In the last few months, we have covered moves by Time Inc’s Viant<\/a>\u00a0and AOL’s ONE<\/a>\u00a0to\u00a0acquire and launch online software platforms as services that let ad buyers control more of the process.<\/p>\n

The move from managed service to self-service is an emerging trend in ad-tech right now. Venture investment is turning away from business models\u00a0where revenue is linked to ad spend itself, as VCs prefer the certainty of guaranteed recurring revenue and the efficiency of empowering\u00a0customers to do the heavy lifting some ad-tech providers do behind the scenes.<\/p>\n

Simulmedia’s tools give ad buyers access to ad inventory across nine MVPDs and 80 networks.<\/p>\n

VAMOS’ Insights section is a self-service online portal through which clients can access reporting for their campaigns, request future campaign options, and receive fast and interactive results.<\/p>\n

This video is part of a series produced at the Beet.TV Executive Retreat<\/a> in Vieques. The event and series is presented by Videology and 605. For more videos from the series, please visit this page<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

VIEQUES, PR — The company started\u00a0by the founder of Tacoda and Real Media to help advertisers data-target their TV ad buys now plans to give its customers more hands-on control. Simulmedia, founded by Dave Morgan, is the latest video ad-tech company to try moving more of its technology to a self-service model. In this video […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[6276],"tags":[5354,6288],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/45066"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=45066"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/45066\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=45066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=45066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=45066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}