“Our skinny bundle isn\u2019t so skinny,”\u00a0Hulu ad sales SVP Peter Naylor told Beet.TV in this video interview at the NewFronts event in New York. “We\u2019re a very attractive pricepoint to a lot of people\u00a0contemplating how they get their TV. So the programmers want to be there.”<\/p>\n

But, despite all this premium programming for a monthly subscription, Hulu is not jettisoning advertising as a\u00a0monetization model. In fact, Naylor is keen to outline an advertiser offering that is beefed up with latest ad-tech.<\/p>\n

“Like all the conventional MVPDs… we\u2019re a digital MVPD, so I\u2019ll get two minutes an hour in the cable opportunities,” Naylor adds. “We have a whole host of (advertising) opportunities\u00a0salt-and-peppered throughout our cloud DVR, where we have inventory to bring to market. The new interface gives me a new opportunity to package up sponsorships as well.”<\/p>\n

“We anticipate it will be dynamically-inserted ads, everything inserted through an IP address. We have so much\u00a0 <\/span>information on our subscribers and viewers that we can taylor the ads for those two minutes in a way that\u2019s household-addressable. We\u2019re already doing it in our video-on-demand product.”<\/p>\n

Hulu told Beet.TV back in March it was\u00a0working with an SSP (supply-side platform) to offer automated solutions and to allow advertisers the opportunity to combine their data with its own\u00a0to bring more effective targeting, integrating with a number of data providers.<\/p>\n

This approach will give Hulu continuity\u00a0across its on-demand offering, where dynamic ad insertion has been most prevalent in the industry, and live TV, which is ripe to start adopting the same kind of techniques.<\/p>\n